Congratulations on taking the first step to providing your business with an endless stream of new clients/customers, a higher retention rate on existing clients, and lower operating expenses.

Internet Business Analysis

Date:

Business Name:

Business email:
*

Business Website URL:
*

I. Marketing Strategy

1.Do you have a formal marketing plan?:

YesNo

How would you rate it? (10 being best):

Describe your marketing plan:

2.What process did you use to select your target market?:

Describe your process

3.What are your client's most pressing concerns?:

Please describe your customer's concerns

4. How do new customers find out about your company?:

Please describe what methods you currently use.

II. New Client Acquisition

2.What is your biggest challenge in getting new clients?:

Describe why you think clients do not buy from you

3.If you could improve 1 thing about your new client marketing what would it be?:

Please provide as much detail as possible. (more than 1 item is acceptable)

4. How much time do you spend on new customer acquisition?:

Describe the amount of time you spend and if there are better uses for your time.

III. Acquisition systems in place and understanding the competition:

1.What is most difficult about converting prospects to clients?:

Describe any resistance you see and how you presently overcome this resistance

2.Who are your major competitors?:

Provide names of your strongest competitors (local and/or national companies)

3.What are their strengths & weaknesses?:

By name, describe what makes them competitors

IV. Client Retention systems currently in place:

1.What systems do you have in place to stay in contact with clients?:

Describe any client retention systems your business uses

2. How critical is retaining clients?:

Describe what percentage of your business is repeat business

3.Do you survey client’s satisfaction?:

YesNo

How frequently do you survey your clients:

Testing & measuring how well your current systems work

1.How do you measure the success of your marketing efforts?:

Describe the methods you use for measurement

2.Who is in charge of your marketing data evaluation?:

Describe the methods used

3.How often do you evaluate your marketing data? (Daily, weekly, monthly, never):

Describe your processes

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